Get to Know Lili Gold: All About Les Gold’s wife

Lili Gold is best known as the wife of Les Gold, the star of the reality TV series “Hardcore Pawn” and co-owner of one of America’s largest pawn shops, American Jewelry and Loan. This article provides a comprehensive look at Lili Gold’s life, her role in the family business, and her family’s reality TV fame.

Profile Summary

Full Name Lili Gold
Date of Birth June 20, 1950
Age 73 years
Zodiac Sign Gemini
Place of Birth Michigan, USA
Current Residence Detroit, Michigan, USA
Nationality American
Ethnicity White
Religion Christianity
Sexuality Straight
Height 5 feet 4 inches
Weight 137 pounds
Hair Color Dark brown
Eye Color Brown
Marital Status Married
Spouse Leslie Gold
Children Two (Ashley Broad and Seth Gold)
Profession Pawnbroker
Net Worth $2 million

Lili Gold’s Early Life

Lili Gold was born in Michigan, United States on June 20, 1950. She is an American national of white ethnicity. Growing up in Michigan, Lili has maintained strong ties to her home state throughout her life. Despite being married to a famous reality TV star, Lili prefers to keep details about her early life and family private.

Lili Gold is 73 years old as of 2024. She is a Gemini by zodiac sign, holds American nationality, is of white ethnicity, and practices Christianity.

Lili Gold Personal Life

Les Gold

Lili Gold-met Les Gold in Detroit, Michigan, where they both lived. The couple married in 1975 and have been together for nearly 50 years. Their long-lasting marriage is a testament to their strong bond and mutual support. They have two children, Ashley Broad, born on January 7, 1978, and Seth Gold, born on February 23, 1981.

Ashley Broad is known for her role in “Hardcore Pawn” and for owning the online jewelry store Ashley Gold. She is married to Jordan Broad, the CEO and Co-founder of ImpactEleven. Seth Gold, a TV producer and reality TV personality, initially wanted to become a doctor but eventually joined the family business. Both Ashley and Seth play significant roles in American Jewelry and Loan.

Professional Career

Lili Gold co-owns and operates American Jewelry and Loan with her husband, Les. The pawn shop was established in 1978 at the Green Eight Shopping Centre in Oak Park. It later moved to Greenfield Road in Detroit and expanded to multiple locations, including Hazel Park, Pontiac, and Southgate, Michigan.

American Jewelry and Loan is one of the world’s largest and most recognized pawn shops. Lili’s involvement has been crucial to the business’s success. Her dedication and hard work, alongside her family’s efforts, have made the pawn shop a thriving enterprise.

Appearance on Hardcore Pawn

The Gold family’s business and personal dynamics were showcased on the TV show “Hardcore Pawn,” which aired nine seasons from 2010 to 2015. The show highlighted the challenges of running a family-owned pawn shop. Although Lili did not frequently appear on the show, her presence and influence were evident through her family’s actions and decisions.

“Hardcore Pawn” significantly boosted the family’s public profile and brought widespread attention to American Jewelry and Loan. The show’s success also contributed to the financial growth of their business.

Lili Gold’s Net Worth

Lili Gold’s net worth is estimated at $2 million, accrued through her role in the family-owned pawn shop, American Jewelry and Loan. Her husband, Les Gold, has a net worth of approximately $5 million, primarily earned through the pawn shop business and their appearances on the reality TV show “Hardcore Pawn.”

Lili’s financial contributions and business acumen have been vital in maintaining and expanding the pawn shop’s operations. Her efforts and those of her husband and children have solidified their place in the pawn industry.

Physical Appearance and Lifestyle

Lili Gold is 5 feet 4 inches (163 cm) and weighs approximately 137 pounds (62 kg). She has dark brown hair and brown eyes. Despite her family’s fame, Lili prefers to maintain a low profile and live a private life. She focuses on her family and business, avoiding the spotlight whenever possible.

Lili’s reserved nature does not diminish her importance within the family and business. Her support and dedication have been instrumental in the success of American Jewelry and Loan.

Impact and Legacy

Lili Gold’s contributions to her family’s business and their success in reality TV are significant. Her steady support and involvement have helped American Jewelry and Loan become a household name. The family’s legacy in the pawn industry continues to grow, thanks in part to Lili’s efforts.

Lili’s impact extends beyond the business. Her commitment to her family and their collective success serves as an inspiration to many. The Gold family’s story is a testament to hard work, dedication, and the importance of family support.

Final Thoughts

Though maintaining a low profile, Lili Gold has been a cornerstone of her family’s business success. Her nearly 50-year marriage to Les Gold and their joint efforts in running American Jewelry and Loan highlight her importance in her family and their business ventures. Her contributions to the family’s pawn shop and their reality TV fame are undeniable, making her a key figure in the Gold family’s legacy.


Who is Lili Gold?

Lili Gold is known for being the wife of Les Gold, a reality TV star from “Hardcore Pawn,” and co-owns the family business, American Jewelry and Loan.

What is Lili Gold’s role in American Jewelry and Loan?

Lili Gold co-owns and operates American Jewelry and Loan alongside her husband, contributing significantly to its management and success.

How long have Lili and Les Gold been married?

Lili and Les Gold have been married since 1975, sharing nearly five decades of marriage. During this time, they have built their family business together.

What is Lili Gold’s net worth?

Lili Gold’s net worth is estimated at $2 million, while her husband, Les Gold, has a net worth of about $5 million.

Are Lili Gold’s children involved in the family business?

Yes, Lili Gold’s children, Ashley Broad and Seth Gold, are deeply involved in the family business. Ashley has appeared on “Hardcore Pawn” and runs her own online jewelry store, while Seth is prominently featured in the business and the reality TV series.

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